Pioneers with style in the Amsterdam housing market

Savvy partner in property projects

Heeren Makelaars has been a trusted name in Amsterdam, including Zuidas, for more than two decades. “We were involved in the development of the first residential tower in Zuidas – New Amsterdam – and are currently discussing the sale of several new-build projects with developers,” Sander says. With a distinctive approach and more than twenty years’ experience in both existing and new-build properties in the Amsterdam region, the real estate firm is a modern partner for its clients.

“We’re a boutique brokerage that has built its business on doing things differently,” Sander says. “What sets us apart is that we are creative and a commercial and strategic sparring partner. We believe in the power of a diverse portfolio and are reinforcing our market position by bringing a selection of existing properties, new builds and transformation projects together under one roof.”

Tailoring takes planning

As a project broker Heeren Makelaars’ aim is to provide developers and owners with full support in the process of selling or leasing new-build and transformation projects. They help clients make decisions that align with local market demand early on.

“Thanks to our many years of experience across all aspects of the real estate profession, including project-based sales, we have a deep understanding of the target group. We know what’s happening in the market, what buyers are looking for and what potential buyers value most,” Igor explains. “We have valuable insights that help maximise the success of each sale. Working with a real estate broker who thinks ahead is paramount, especially in Amsterdam’s dynamic housing market.”

From concept to successful sale

The expert team understands that every project is unique and requires a tailored approach. They aim to be involved as a strategic partner and sounding board at an early stage. It’s by bundling areas of expertise from the very outset that they can build a commercially strong product aligned to current market demand.

“Our approach, centring on creativity, clear communication and personal commitment, ensures a smooth process and increases the chances of a successful sale or lease,” Eran says. “Our team is ambitious, results-driven and hands-on. We stay alert to emerging trends and adapt our approach accordingly, taking account of both the business side and social aspects.”

A trend the team is currently seeing is the division of larger apartments into two or more smaller units or studios, as well as the transformation of existing buildings into small-scale residential projects. This is a targeted way in which developers are responding to growing demand for apartments in specific price categories. “Buyers are mainly looking for move-in-ready apartments in good locations. Size is less important, as long as the layout is efficient, and that’s exactly where Heeren Makelaars makes a difference, in bridging the gap between supply and demand.”

Buyer focus

The firm prides itself on combining market knowledge with a creative, contemporary approach: they don’t just list properties, they put them on the map. “By brokering existing properties, new builds and transformation projects combined under one roof, we’re able to deliver marketing that’s both innovative and sharply targeted,” Sander says.

“We develop strategies tailored to the project or property, as well as to the needs of the eventual buyer. Potential buyers don’t ever search exclusively for new builds or existing properties, they’re primarily drawn to whatever best fits their lifestyle, living preferences and practical needs.”

A good example is one of their city-centre transformation projects currently in the works: Haarlemmer 125, a listed building in Haarlemmerbuurt that’s being redeveloped into nine studio apartments. This project seamlessly blends classic Amsterdam charm and original architectural details with modern comfort and sustainability, making it a distinctive product in a prime location while appealing to a wide range of buyers. For full details, visit haarlemmer125.nl.

Boutique office with big-city impact

Since its founding, Heeren Makelaars have been closely involved in high-profile new-build and transformation projects. From the RIV//residential complex in Amsterdam School architecture (44 owner-occupied apartments) in Kop Zuidas to the elegant Forest Hill in Amstelveen (25 luxury apartments and penthouses), and from the high-end De Rapenburger complex (28 apartments) to the bold urban residential building De Nieuwpoort in Bos en Lommer (150 apartments and penthouses), each is an embodiment of quality, vision and character.

Further testifying to the firm’s expertise in high-spec transformation projects, are exclusive developments such as VP and PC in the beloved Oud-Zuid district (15 high-end apartments), Kade Noord near the trendy NDSM wharf (47 contemporary homes) and 2op in Oosterpark (38 apartments). The firm is currently managing the sales of projects including The Hemony in de Pijp (7 luxury apartments), De Werf bij de Sluis in Muiden (57 wharf houses, apartments and penthouses) and De Oosterlingen on Oostenburg – a lively ensemble of seven contrasting, characterful buildings comprising 142 owner-occupied homes.

As a boutique office, Heeren Makelaars believes in a full-service approach, where existing properties, new builds and transformations seamlessly converge. Looking ahead, their ambition is to continue delivering tailored solutions across all segments of Amsterdam’s housing market, with a sharp eye for market trends, uncompromising quality and a personal touch.